While private users may have discovered new messenger services, it is becoming increasingly clear that businesses primarily need traditional messaging services to stay connected with customers. This is because the classic SMS can also be received by any classic cell phone as long as the phone number is known. In contrast, there are OTT messaging services that require separate registrations. Customers are often reluctant to share their data with companies and retailers.

A2P (Application to Person) messages cover a wide range of cases and are therefore an essential medium for automated SMS messaging services, software and processes to provide customers with service updates and useful information. A2P SMS is particularly suitable for every business transaction in sales and order processing. Just as they are important for dynamic scheduling. Buyers and service users must be informed that their orders have been correctly recorded and entered into the delivery process.

As a result, companies need to ensure that they can integrate SMS-based messaging into their ACD or other communications solution. This ensures that customers receive the updates they need in a timely manner. This ability distinguishes providers of the best service.

SMS remains the best way to ensure universal distribution of such notifications. But they are only part of a networked, multi-channel concept that ultimately can only deliver the best service for end consumers as a whole. Messaging is also an essential element of any strategy to strengthen customer satisfaction and loyalty. If you don’t think your customers can benefit from this, we invite you to find out how jtel can make this possible.