Maintaining accurate and consistent customer data is a mission-critical challenge for every company. Nevertheless, discrepancies often occur, especially between marketing and sales departments. The inconsistent way customer information is often entered, stored and tracked twice leads to avoidable overspending – and often even lost revenue.

If e.g. For example, when the marketing or sales department plans sales or marketing campaigns, they often need to devote resources to not only ensure that the customer data collected from the various information databases is still accurate, but also to ensure that it is then presented in a consistent and usable way Format are.

How can companies reduce the costs spent on matching and sorting customer data for such campaigns? It is possible to automate this process through the interaction of an ACD communication system with a correct database of a CRM system.

The two systems can interact via a SOAP (Simple Object Access Protocol) interface. SOAP is a messaging protocol that allows distributed elements of an application to communicate and exchange information. jtel’s ACD system already expands the infrastructure of existing PBX systems. A further expansion step with a SOAP interface can achieve even deeper integration with the customer’s existing CRM database or other databases.

jtel’s customers benefit from such a solution in many ways:

• Customer data is used from a single system, which reduces the costs of processing data from different sources and increases efficiency.
• The system can not only handle campaigns, but can also be used for day-to-day business.
• Always accurate customer data frees agents and sales teams to focus on customer needs – driving results and enabling higher agent productivity.
• Automated follow-up procedures enable all leads to be tracked and measurably increase customer satisfaction.
• The SOAP interface can also be used for other databases. This not only secures your existing investment, but also provides a development path for future innovations.

Customers see jtel as a partner who delivers highly professional and customer-oriented solutions. This helps them better serve their customers, achieve internal efficiencies and support future growth.