Customer service per se is expensive. If you don't provide it or only provide it to a limited extent, you will be shipwrecked because customers will turn away. It is equally negligent to exaggerate customer service and drive quality towards 100%. ...

Since there are different types of call centers, the requirements and needs of everyone involved must be taken into account when implementing solutions with specific functions....

Agile innovation is required to enable contact centers to incorporate an increasing number of interactive channels for customer engagement and to ensure top-notch customer service....